White Label Rights vs Rebranding Rights vs Private Label Rights

white label versus private label products

What is the difference between White Label Rights, Rebranding Rights & Private Label Rights?

Since there is no standard license for any of these 3 types of rights, I’ve seen all 3 used for the same thing – a product that can be edited to some degree.

Beyond that is where many differences come in. Can these rights be passed to the next buyer, can the product be resold at all, can it be used as web site content or given away?

Lets dig a little deeper.

What I’m referring to here is related to digital products.

These license terms, when related to tangible products usually only allow for changing the name on the item.

A white label can of beans will allow you to put your own label on it but not change the ingredients of those beans.

So on with the digital product explanation.

Private Label Rights allow for editing of the content, be it written, software, audio or video. The problem is that there are no current standards for PLR or any of these license terms. It is up to you the buyer to know the exact rights that go with the products you are purchasing.

Since there are no standard license terms it is a good idea for the seller to post the exact rights that accompany the product and if these are not posted or at least have a link posted somewhere to the license, then the buyer should ask for them BEFORE making the purchase.

Here are a few examples of different license terms just for PLR that I’ve seen:

Example 1

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[NO] Can be sold on auction sites.
[NO] Can convey (Master) Resell Rights.
[No] Can sell Private Label Rights.
[YES] Can be published offline.
[NO] Can be given away free.

Example 2

[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be published offline.
[YES] Can be added into paid membership sites.
[YES] Can be sold.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Can be sold on auction sites.
[YES] Can sell (Master) Resell Rights.
[No] Can sell Private Label Rights.
[NO] Can be added into free membership sites.
[NO] Can be broken down into articles.
[NO] Can be used as web or e-zine content.
[NO] Can be given away free.

Example 3

[No] You CANNOT sell Private Label Rights
[No] You CANNOT pass on any source materials, ONLY web-ready products, like flash video, PDF eBook and mp3 audio files.
[No] Does NOT come with sales page

I think [YES] to anything else should work just fine.

[Yes] You have full editing rights to everything in this package except for this license.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold.
[YES] Can be packaged.
[YES] Can be offered as a bonus.
[YES] Translation Rights.
My point here is that it depends on what the creator-seller decides to pass along to the buyer. So again, ask if not sure.

It would be a good idea to also know the exactly the contents of what you are purchasing BEFORE you make the purchase.

What I mean by that is if you are buying PLR to an eBook are you getting all the image source files, are there any images in the package at all? Is the source file of the eBook in Word format or in a text file?

Do not assume anything – ask before you buy if you are not clear. The asking might also give you an idea of the type of customer service you can expect as well. If the seller replies promptly or never, then this should help you in your buying decision.
As far as White Label & Rebranding Rights, these also do not have any standard licenses so again, ask about the details before you purchase.

Here is my take on White Label & Rebranding.

Right or wrong, I use these right along with Private Label Rights. For me they all 3 refer to the same basic thing the ability of the buyer to make changes of what is purchased so the buyer has the benefit of reselling an more unique product than what was originally purchased.

For the video products that I create, I have a White Label version that is the exact same content as the Private Label version only the opening splash screen is a white background with large black lettering & zero graphics. My PLR version is the exact same content only with an opening splash screen image that is an image that usually matches the mini-site graphics of the website I’m selling from.

For example, here is a white label look and a non-white label look for my WordPress training videos:

mod01vid01-GoldLevel225x169  mod01vid01-WL-225x169
To further send the message home that you need to check the license terms of the product you are wanting to purchase BEFORE you purchase.., is that my White Label PLR videos will have a different, more relaxed set of license terms than the more strict terms of my Private Label Rights videos.

So don’t assume that just because you have purchased PLR products from Joe Seller that all future product you purchase from Joe Seller will have the same rights. It takes just a minute to check but can be rather costly or at least time consuming if you find out later that you were wrong with your assumptions.

Thanks for reading my post. If you have any input on the difference between white label rights & private label rights, please post a comment.

– Steve Dougherty

 

2 thoughts on “White Label Rights vs Rebranding Rights vs Private Label Rights

  1. Jay Mueller

    Hi Steve,

    Being I am just beginning to play around with video and have now purchased Easy Video Suite, I am looking for some PLR videos with white label rights I guess. I am looking for some videos series (planning on getting them from you) that I can create my own opening to and add things like opt-ins, offers etc (EVS provides the capability). Can I do that sort of thing with your PLR or White Label products?

    Next thing, do you have a beginner series for making videos?

    Jay
    P.S. We finally close on our Virginia Home Sales this Friday. So by this weekend we will be close enough to be neighbors. 😉

    Reply
    1. SteveD

      Hi Jay,

      Thanks for stopping by my post on white label vs private label rights.

      Any questions you have about plr videos I’d be happy to help as much as possible. All of my PLR videos allow for what you are wanting to do. Most all of my videos comes with a PSD image of the opening splash-screen (opening image) that can be edited in Photoshop, Gimp paint.net or any of the several online image editors.

      That way you don’t have to start from scratch, just edit what is there to what you want.

      I had a video series a while back on creating videos for marketing but it became a bit outdated so I took it down. In the White Label PLR video sets I will be putting together a set of video on this very topic. Probably in the next 3 to 4 weeks it should be completed. Right now I’m finishing up Volume 06 on Internet Marketing Tools and Volume 07 will be on Google and some of its wondrous tools like G-Drive, Gmail, G-analytics & Webmaster Tools.

      Volume 08 will likely be the one on Video Making or Video Marketing which will have what I think you are looking for.

      Congrats on the Home sale ‘neighbor’! Hope the move goes smoothly.

      – Steve D.

      Reply

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