What is an autoresponder and how it can help your business.
“a program that automatically generates a set response to all messages sent to a particular e-mail address.”
By definition, an autoresponder might seem like the simplest invention for online use. After all, an autoresponder is only an application designed to answer emails automatically.
Apart from email, autoresponder’s today are now also being incorporated into website systems which can easily manage subscriptions, posts, online orders, inquiries and mailing lists. Its complication and genius lies in its many uses and how, through its simplicity, it has the ability to multiply online sales and improve online marketing efforts on so many levels.
There are many autoresponders to choose from.
They are three main types – the kind you host on your own server (locally hosted), the kind that you pay a subscription fee for like Aweber or Getresponse (remote hosted) and the kind that is installed on your computer (desktop hosted).
Each one of these will have their pros and cons, depending on your needs.
Locally and desktop hosted programs will give you complete control because you run them through your own server or computer.
Remote hosted on the other hand, is ran through a third party service provider. Remote programs cost you a subscription fee usually monthly, while desktop and locally hosted programs cost one fee – then you have complete ownership of the application.
Before you decide on using a particular autoresponder, you should do your research.
I should mention that there are free ones for you to choose from but they generate their income from the advertisements they put on all the emails you send out. That may not be the ‘message’ you want your subscribers to receive.
There are plenty of the premium programs for you to choose from. Knowing the features you want ahead of time will help you make your decission on which program to go with.
If you are just starting out and have no clue what features you may need then the researching of the various programs will help you learn about the different autoresponders as well as learn about the features that are offered.
You can also enlist the help of fellow forum members. Post your question on the Warrior Forum and you are likely to get a decent response and their reasons why they like their autoresponder.
I’ve been using Aweber since 2006 and I love the features they offer. So in my humble opinion, I’d recommend you start your research with Aweber and compare from there.
If you decide that Aweber is the program you want to go with, you can use my affiliate link and get started for only $1.00 for your first month then $19 monthly after that.
AWeber proves it to thousands of businesses every day.
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