Tag Archives: Web search engine

Search Labs Are The Surfers Sandbox

Search Labs Are The
Surfers Sandbox

If you’re not familiar with what a Search Lab is then you should head
straight over to Google Labs, http://www.googlelabs.com and bookmark
the site so that you can check back and get in on whatever Beta
functions they’re allowing you to play with in 2010.

While Google is the search engine king, when it comes to search labs,
the big 3 – Google, Yahoo & Microsoft – all hold strong
positions.

For me, Google is great for the gadgets, Yahoo for SEO and Microsoft
for helping me predict niche hotspots. Talk about a kid in a candy
store…

For the information junkie, these 3 sites are the drug of choice –
Dude, you just gota try it!

Google has this experimental section open to the public so that they
can have their users test out applications, allowing them to weed out
problems and get feedback on how to make it better before it officially
launches.

Now we don’t know what’s on the horizon, but it’s important to check in
frequently so that you can test features that may be limited to a
certain number of people or may be pulled without warning before you
got to try it out.

Here are some past examples of what’s come out of the box for you to
have fun with and utilize in ways that help you reach your target
audience:

Social Search – This cool new feature lets you see results pages that
are in line with what your social circle has created. That circle is
made up of people in your Gmail account – chat buddies, friends,
family, groups and even Twitter and FriendFeed.

Related Links – This is a neat gadget that lets you present a bunch of
relevant pages within your own domain that your visitor might prefer to
go to. Instead of clicking out if they don’t see what they need
immediately, Google helps them find what they do need without them
having to conduct another search.

Google Audio Indexing – Did you know that Googlebots can crawl your
YouTube video and index it based on what it hears you say? Not only can
people find your video through this tool, but they can jump right to
the point in the video where you speak a certain keyword phrase. Many
say this will eliminate text tags in some instances and will force
marketers to be honest about the content of their video.

Google Checkout Store Gadget – This lets you have an online store
without having to know complex code. Use a simple Google Docs
spreadsheet and in under 5 minutes, you’ll have code you can cut and
paste into Blogger, Google Sites, and your own domain with ease.

This helps many marketers who are on a shoestring budget get started.
For example, using Google Analytics lets you analyze the traffic of
your website for free while others are paying an arm and a leg for
similar tools.

While most of this post has show-cased the Google Labs, be sure and
check out the Yahoo and Microsoft Labs as well.

Here are the urls for all 3.
http://googlelabs.com
http://labs.yahoo.com
http://adlab.microsoft.com

I must warn you though, if you are anything like the info-junkie that I
am, you should not go to these sites just before anything you have
scheduled to do. You will emerge from your information overdose 1 or 2
hours later with glassy eyes and saying to yourself over &
over…WOW!

Thanks for checking out the post. I have a video I made a few months
ago on using Microsoft Labs & I’ll post it here later today –
See ya then.

Sincerely,
Steve Dougherty

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What Is Private Label Rights Content

What Is Private Label Rights Content

Private Label Rights, or PLR, as it is commonly known as, has taken the Internet marketing world by storm.  This content is becoming extremely popular and useful for those who are looking to create new products and new content.

Private Label Rights is content that can be sold to others.  The content can be edited and modified to the purchaser’s desires.  These types of rights allow you the flexibility to change sentences, paragraphs and whatever else you see fit to change.

There are occasions, however, where the creator has certain limitations on how you can use the Private Label Rights content.  You may not necessarily have the flexibility and the freedom that you thought you had.  Prior to your purchase, it is to your advantage if you inquire with the seller as to what the terms (or license limitations) are.  This way, you won’t be stuck with something that you can’t do much with.

For the most part, Private Label Rights can be used to edit and modify the content to something different than the original.  You will either receive the Private Label Rights content in a .doc (document) file, .rtf (rich text file) or a .txt. (text file).

The document and rich text files are usually in Microsoft Word, the text file usually comes from Notepad.  You can also put your name as the author, but it’s better if it’s been changed from the original first.  If the content is what you need, it’s good for you because you don’t have to spend hours upon hours wondering what to write about.

As mentioned before, you will have to change more than just the authorship to make the content your own.  Look through it and see how you can make it better to suit you.  You may want to change the wording around in some if not all of the paragraphs.  You may want to substitute other words for what is already listed.  You don’t have to use big words that people don’t know the meaning of.

At first, you may think why are you doing these modifications and what purpose does it serve.  That’s the reason you purchased the Private Label Right content, right?  So you wouldn’t have to change much of anything, if anything at all.

Wrong.

You are only one of hundreds of people who purchased the same content.

The seller may or may not have a limit on how many can purchase; it would be advantageous if they did.  If they sold the same content to no more than, say, 200 or 300 people, then that’s not too bad. Even then, you will have to change your content considerably because there will be those buyers who think just because they have Private Label Rights content, they don’t have to change anything.

What they fail to realize is that the more people that provide the same exact unchanged content on their websites and other products, the more the search engines will notice and not give credence to it.  This is the type of competition you don’t want.  If you do decide to go ahead with it, not only will you have competition from clones, you will have to lower the price of your content in order to stay competitive with the others.  This in essence, lowers the value of the content.

In order to get the best value for your products, you have to stand out from the crowd.  In addition to editing and modifying, find places in the content where you think it could use a little more meat in the body.

Make the content worth reading and worth selling to others.  In addition to the content, you should also change the title, if there is one.  It can mean the difference between blah, mediocre or an out-of-the-park homerun.

Sincerely,
Steve Dougherty

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Back Links Are Considered Popularity Votes

Image representing Google as depicted in Crunc...
Image via CrunchBase

Back Links Are Considered Popularity Votes

Typically, Google calculates the importance of a page by the number of such ‘votes’ (back links as mentioned in the previous posting) it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process.  Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important.

One thing to note here is that Google’s technology does not involve human intervention in anyway and uses the inherent intelligence of the Internet and its resources to determine the ranking and importance of any page.

Hypertext-Matching Analysis

Unlike its conventional counterparts, Google is a search engine which is hypertext-based.

This means that it analyzes all the content on each webpage and factors in fonts, subdivisions, and the exact positions of all terms on the page. Not only that, Google also evaluates the content of its nearest web pages.This policy of not disregarding any subject matter pays off in the end and enables Google to return results that are closest to user queries.

Google has a very simple 3-step procedure in handling a query submitted in its search box:

1. When the query is submitted and the enter key is pressed, the web server sends the query to the index servers. Index server is exactly what its name suggests. It consists of an index much like the index of a book which displays where is the particular page containing the queried term is located in the entire book.

2. After this, the query proceeds to the doc servers, and these servers actually retrieve the stored documents. Page descriptions or “snippets”
are then generated to suitably describe each search result.

3. These results are then returned to the user in less than a one second! (Normally.)

Approximately once a month, Google updates their index by recalculating the Page Ranks of each of the web pages that they have crawled. The period
during the update is known as the Google dance.

I will talk more about ‘The Dance’ in the next post – See ya then.

Sincerely,
Steve Dougherty

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