Tag Archives: Resell rights

PLR Terms & Licensing

PLR Terms & Licensing

PLR Video Direct License Terms Spell It Out

I should say “MY PLR Video Rights & Licensing” because currently there is zero standards when it comes to product creators and the license terms they attach to the products they create.

Depending on who you ask, this lack of licensing standards is a great freedom or a royal pain in the backside.

Before going any further, I think a quick mention of why there is a need for a license or terms or Rights or whatever you want to call them.

The following is what I consider to be common sense and not legalize…

The Rights associated with a digital product for resell is in place to protect the buyer, the seller and to help preserve the long-term value of the product which should benefit all sellers, current and future.

There was a recent thread in one of my favorite marketing forums recently (love them or hate them, there is a lot of information here) called the Warrior Forum about this very topic. At the end of this post I’ll add a link to that discussion if you are so inclined to check it out.

The thread was asking about everyone’s definition of Resell Rights, Master Resell Rights & Private Label Rights (PLR). A majority of the replies regarding the Resell & Master Resell Rights were, for the most part, in agreement with one another.

The Resell Rights products cannot be edited but can be sold. The Master Resell Rights also cannot be edited BUT can be sold and can be sold with Resell Rights attached. Which in most circles will command a larger fee.

The sticky part came when people were discussing the different PLR terms floating around the interweb. Some of the comments were bordering on the verge of anger at the evil product creators that added so many extra terms the their product PLR licenses.

I think that while there are no standards (until the FTC gets their hands in it), the product creators should be as clear as they can as to what the buyer can & can not do with their product.

The idea that if you purchase a PLR product,  it is now the buyers product and the creator no longer has any say over it is…(being kind) ludicrous.

When marketing your PLR product you should display your product Rights prominently and the buyers should respect those rights.

If the buyer does not like the rights then they should ask the creator for changes or simply do not make that purchase. If the buying community does not like PLR products with loads of ‘cans’ & ‘cannots’ then the market will eventually change the way product creators license their goods.

Admittedly, I have more items on my PLR license terms than I would like to have. BUT…

In order to help preserve the long-term value for all of my Customers that are trying to resell these products, I feel these ‘value-killing’ areas need to be addressed up front before a purchase of my product is made. If you do not think your marketing plans are a fit with my license terms then please give me suggestions or simply do not purchase or maybe you could re-evaluate your marketing plans to fit the license terms.

PLR Video Direct Soapbox PreachingAs I’m stepping down off my soapbox, I need to also mention that some of the ‘angry’ comments on that Warrior Forum thread that were directed at the PLR product creators were very justified.

These were regarding product creators that listed on the products sales copy that it came with PLR but when the purchase was made and the files were downloaded, the Full PLR license terms were revealed. These ‘Full’ PLR terms were more restrictive than what was listed on the sales copy. Yes that would anger me a bit as well. Whether the PLR product creator was pulling a bait-n-switch tactic or simply did not know how it can easily be perceived that they are trying to pull a fast one, they should clearly post in the sales copy any and all license terms that they expect the buyer to agree to.

Or at the very least, a prominently displayed link to where the buyer can view the full license terms PRIOR to making the purchase.

In closing, I would like to thank the 99.999% of my Customers that probably never even look at anyone’s license terms because most of the time, common sense and a basic sense of moral values keeps the Resell, Master Resell & Private Label Rights playing field ‘balanced & fair’.

I was going to say fair and balanced but I did not want Mr. Murdoch suing me…Oops

Please weigh in with your comments on your experiences with product rights as a seller, product creator or buyer.

Thanks for stopping by and taking the time to read my post/rant.

– Steve D.

PS Here is the link to the growing conversation on the Thread at the Warrior Forum.

Know Your Rights

Know Your Rights
PLR – Resell – User

Many people assume that when they purchase PLR they can do whatever they wish with the products, whether it is an eBook,graphics, audio or video. Some believe that they can distribute the source file as they wish, sell PLR rights to others, and list the products anywhere they choose, even giving it away. This kind of thinking (or lack there of) can quickly land you in a fat copyright infringement lawsuit.

Read on to make sure you do not fall into the PLR Poop-Trap!

In reality, PLR often falls under different categories with many content developers offering PLR to customers allowing them to modify it and claim it as their own, but preventing them from passing on the same rights to their buyers, and it’s important to not only know your rights, but to ensure that you are given a detailed license from the developer outlining the terms of use.

If you purchase private label that fails to provide a detailed overview of what you are permitted to do with the information, contact the developer directly and request a valid license file.

If they refuse to provide one, or ignore you request, do NOT use the private label content in any way and if possible, simply request your refund and move on down the road.

You need to protect yourself by having a license file handy in the event your rights are questioned, and when including private label within marketplaces like Clickbank or eBay, often times you are asked to provide documentation as to your ability to resell the information, especially if other merchants are selling the exact same content within the marketplace.

Licenses don’t have to be complicated. They can simply be formatted as simple text files. As long as they clearly outline your rights, you’re protected.


NOTE: If you purchase private label from a third party, rather than directly from the developer, always make sure that you validate that they have the right to sell PLR to you, AND that you also have the right to either sell the product, or the PLR rights, if you are planning to offer your buyers content that they can use themselves.

If you aren’t sure whether or not the person you are considering buying private label from is the original developer, ask them directly prior to using the content.

Be selective with the developers you work with and the private label that you use.

It is always better in the long run to err on the side of caution.

While there are multitudes of websites offering cheap and even free PLR based packages, many of them fail to provide a license agreement, or even an indication of who the original author is should you have questions about the content being used.

I strongly recommend sticking with reputable PLR membership websites or better yet, buying PLR from content developers themselves. That way, you will always be aware of where the content came from and what you are allowed to do with it.

Sometimes this is easier said than done. Here is a solid tip for getting in with the developer and getting around a 3rd party reseller that is not willing to provide you with the developers contact info or at least the location of the original license agreement. Head over to the Warrior Forum and if you do not have an account there you need to get one if you are planning on any type of long term online marketing business.

Once you are at the Warrior Forum, start a thread asking your question about you looking for quality PLR content developers in a couple different places like one in the Main Internet Marketing Forum – the one at the top of the page. You can also try the Classified Ads and the Warriors For Hire sections.

Here on the Warrior Forum you will receive un-biased help (mostly) as well as loads of useful information.

I hope this helps you in making sure you have the proper rights and that those rights are legit.

Steve D.

What Is PLR

What Is PLR

If you’ve been Internet marketing for long, you’ve come across the term private label rights or PLR.  What is PLR and how does it differ from other licenses like master resale rights?  And why should you care about the differences?

When we refer to PLR, what is meant is the product, which could be something as simple as a pack of articles or as complex as a complete marketing package with eBooks and audio recordings, has a license granting the new owner the right to use the content as he or she sees fit.

Someone else has done the writing (or recording), and possibly had a nice website template put together with sales letter and graphics. Then, rather than trying to market it themselves, make it available for sale to many others.

Some PLR sites are membership based, meaning the number of buyers is limited. Others have no membership. You might get a lot more content with a membership, but some of it may not be the niche you’re looking for. With a no-membership PLR site, you pick and choose what niche topics you’re going to buy so that none of it ends up gathering dust on your hard drive.

With PLR, you’re given a license that tells specifically what you can and can’t do with the package.  The best PLR are those that have an unconditional license that basically allows the new owner to use and redo the product any way they like.  You can add your own name, add and delete sections, even sell it on to others with a price that you determine. It’s as if you’re the original author without all of the work of authoring.

Unconditional PLR may have only one proviso – and that is that you can’t turn around and resell it as PLR to others. It pays to shop around for PLR.  Pay attention to the wording in the license and if you don’t want to agree to the terms, don’t buy it.

Also, before buying, if you can get a snippet of the text, Google it (in quotes) to see how many times it’s been used on the ‘net.  This way you can get an idea of how many others have purchased the same package.

True unconditional PLR is a money and time saver.  For $50 to $200 you get top quality, well designed content that you would otherwise spend many countless hours producing by yourself or paying through the nose for a freelancer to do something similar.  If your time and money is precious, PLR can be the answer you are looking for.

Let me know what your thoughts are – leave a comment 8)

Steve Dougherty

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