PLR Terms & Licensing
I should say “MY PLR Video Rights & Licensing” because currently there is zero standards when it comes to product creators and the license terms they attach to the products they create.
Depending on who you ask, this lack of licensing standards is a great freedom or a royal pain in the backside.
Before going any further, I think a quick mention of why there is a need for a license or terms or Rights or whatever you want to call them.
The following is what I consider to be common sense and not legalize…
The Rights associated with a digital product for resell is in place to protect the buyer, the seller and to help preserve the long-term value of the product which should benefit all sellers, current and future.
There was a recent thread in one of my favorite marketing forums recently (love them or hate them, there is a lot of information here) called the Warrior Forum about this very topic. At the end of this post I’ll add a link to that discussion if you are so inclined to check it out.
The thread was asking about everyone’s definition of Resell Rights, Master Resell Rights & Private Label Rights (PLR). A majority of the replies regarding the Resell & Master Resell Rights were, for the most part, in agreement with one another.
The Resell Rights products cannot be edited but can be sold. The Master Resell Rights also cannot be edited BUT can be sold and can be sold with Resell Rights attached. Which in most circles will command a larger fee.
The sticky part came when people were discussing the different PLR terms floating around the interweb. Some of the comments were bordering on the verge of anger at the evil product creators that added so many extra terms the their product PLR licenses.
I think that while there are no standards (until the FTC gets their hands in it), the product creators should be as clear as they can as to what the buyer can & can not do with their product.
The idea that if you purchase a PLR product, it is now the buyers product and the creator no longer has any say over it is…(being kind) ludicrous.
When marketing your PLR product you should display your product Rights prominently and the buyers should respect those rights.
If the buyer does not like the rights then they should ask the creator for changes or simply do not make that purchase. If the buying community does not like PLR products with loads of ‘cans’ & ‘cannots’ then the market will eventually change the way product creators license their goods.
Admittedly, I have more items on my PLR license terms than I would like to have. BUT…
In order to help preserve the long-term value for all of my Customers that are trying to resell these products, I feel these ‘value-killing’ areas need to be addressed up front before a purchase of my product is made. If you do not think your marketing plans are a fit with my license terms then please give me suggestions or simply do not purchase or maybe you could re-evaluate your marketing plans to fit the license terms.
As I’m stepping down off my soapbox, I need to also mention that some of the ‘angry’ comments on that Warrior Forum thread that were directed at the PLR product creators were very justified.
These were regarding product creators that listed on the products sales copy that it came with PLR but when the purchase was made and the files were downloaded, the Full PLR license terms were revealed. These ‘Full’ PLR terms were more restrictive than what was listed on the sales copy. Yes that would anger me a bit as well. Whether the PLR product creator was pulling a bait-n-switch tactic or simply did not know how it can easily be perceived that they are trying to pull a fast one, they should clearly post in the sales copy any and all license terms that they expect the buyer to agree to.
Or at the very least, a prominently displayed link to where the buyer can view the full license terms PRIOR to making the purchase.
In closing, I would like to thank the 99.999% of my Customers that probably never even look at anyone’s license terms because most of the time, common sense and a basic sense of moral values keeps the Resell, Master Resell & Private Label Rights playing field ‘balanced & fair’.
I was going to say fair and balanced but I did not want Mr. Murdoch suing me…Oops
Please weigh in with your comments on your experiences with product rights as a seller, product creator or buyer.
Thanks for stopping by and taking the time to read my post/rant.
– Steve D.