Tag Archives: Marketing

Can You Find A PLR Package That Over Delivers?

Can You Find A PLR Package That Over Delivers?

On the top of any Internet marketer’s wish list is the perfect information product, all shiny and “ready to drive off the lot fully loaded,” like a quality written PLR eBook with all the trimmings such as graphics, articles and autoresponders.

Does this seem like a dream?   Actually, there are some great PLR packages out there, but you have to look around and do some detective work.  You might start your search in some of the IM Forums like the Warrior Forum and look in the classifieds section or even ask who has this kind of offer.

While you will have to poke around and maybe even get on a waiting list, there are PLR membership websites that offer very nice PLR packages that are like a one stop shop.  Some membership sites will even take suggestions from members for topics that haven’t been covered yet.

What does a perfect PLR package look like?  First off, you will look for one that is in a hot, evergreen niche like one that has to do with health, weight loss, relationships, hobbies and sports and the ever popular, “how to make money” and Internet marketing niches.

For the actual PLR package, it’s great to get a 30+ page eBook which has basic formatting and a cover graphic, a smaller report to offer as a freebie on the squeeze page, a nice looking sales page with header graphics, 10+ article pack for use on blog or as auto responder follow ups, and a nice looking squeeze page template.

What can you expect to pay for such an over the top product?

Let’s first see how much you would expect to pay if you hired someone to do it for you.  If you had to pay a ghostwriter you can expect to put out $10 to $30 a page for the eBooks and articles.  That’s $500 and up.  The graphics for the cover and header for the sales page goes for $30 to $100 or more.

The sales letter would go for a minimum of $500 to $1,000 for a decent one.  All totaled, that’s a lot of shiny coins for a one of a kind product on a budget.  You could easily pay 10 times that for top billed writers and designers.

If you come across a site that you pay $50 – $199 a month for the PLR kit, then you’re doing very well.

Be aware of how many others are grabbing the same packages that you are. Usually, the lower the price of the Membership, the more Members there are. The more Members, the more watered down the plr package can be.

Consider though, that even if there may be 200 licenses being sold (Members), statistically only about 10% of those will ever be used.

Happy Hunting 🙂

Sincerely,
Steve Dougherty

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Trend Spotting Tips For Choosing Your Info Product Niche

Trend Spotting Tips
For Choosing Your Info Product Niche

There are always certain topics that remain the same in nature and some that evolve from year to year (even faster in many instances). If you enter a niche where trend spotting is important, then that’s a skill you need to learn how to master.

For example, if you were to write an eBook about the grieving process when a loved one dies, you could get away with writing an eBook that pretty much didn’t change from year to year (unless there was some new mind-blowing process someone came out with). Dog training is another similar niche – dogs aren’t changing, so training them pretty much remains consistent over the years.

But if you are in a niche about fashion, Internet marketing, finances, or technology, then you’d better stay abreast of several things – consumer needs, wants and demands and marketplace developments that create selling opportunities for you.

Let’s take finances as an example first. Consumers are going through a disastrous economical crunch right now. They need, want and demand money savers. Your info product could teach a wide variety of things.

When gas prices hit the roof, a ton of eBooks about saving on gas were flooded into the marketplace, but what else happened? Technology developers created tools to help convert water into gas and stretch the gas out. Those who were early on this trend made a lot of money with it.

In 2010, consumers will continue to need cost cutting advice. We’re not out of the recession yet. They’ll also need advice on how to find or keep a job, since unemployment is very high going into the New Year. Work at home topics will be highly sought after for those who want to save on daycare and commuting costs, or those who weren’t able to find a job the traditional way.

Mobile networks will become even more popular in 2010. Cell phones, social networking from your mobile gadget – all are on the horizon of becoming mainstream, where grandma has a Motorola Droid and she’s Tweeting at her grandchildren’s recital. Even your gadgets will have gadgets developed for them. Cell phones are going to have boosters – if you only get 1 bar in a certain area, you can use a gadget that boosts you by 3 more bars.

In the gaming niche, video games will almost make hand-held clunky controllers a thing of the past – developers are coming out with games that are controlled more by the movements of your own body.

You’ll need to determine if your own niche has trending possibilities and create a forecast based on some market research that you conduct with keywords and a little investigative spying on what manufacturers or experts are predicting.

I hope these tips on trend spotting for your niche will help you profit in 2010 and beyond.

Steve Dougherty

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What Is PLR

What Is PLR

If you’ve been Internet marketing for long, you’ve come across the term private label rights or PLR.  What is PLR and how does it differ from other licenses like master resale rights?  And why should you care about the differences?

When we refer to PLR, what is meant is the product, which could be something as simple as a pack of articles or as complex as a complete marketing package with eBooks and audio recordings, has a license granting the new owner the right to use the content as he or she sees fit.

Someone else has done the writing (or recording), and possibly had a nice website template put together with sales letter and graphics. Then, rather than trying to market it themselves, make it available for sale to many others.

Some PLR sites are membership based, meaning the number of buyers is limited. Others have no membership. You might get a lot more content with a membership, but some of it may not be the niche you’re looking for. With a no-membership PLR site, you pick and choose what niche topics you’re going to buy so that none of it ends up gathering dust on your hard drive.

With PLR, you’re given a license that tells specifically what you can and can’t do with the package.  The best PLR are those that have an unconditional license that basically allows the new owner to use and redo the product any way they like.  You can add your own name, add and delete sections, even sell it on to others with a price that you determine. It’s as if you’re the original author without all of the work of authoring.

Unconditional PLR may have only one proviso – and that is that you can’t turn around and resell it as PLR to others. It pays to shop around for PLR.  Pay attention to the wording in the license and if you don’t want to agree to the terms, don’t buy it.

Also, before buying, if you can get a snippet of the text, Google it (in quotes) to see how many times it’s been used on the ‘net.  This way you can get an idea of how many others have purchased the same package.

True unconditional PLR is a money and time saver.  For $50 to $200 you get top quality, well designed content that you would otherwise spend many countless hours producing by yourself or paying through the nose for a freelancer to do something similar.  If your time and money is precious, PLR can be the answer you are looking for.

Let me know what your thoughts are – leave a comment 8)

Steve Dougherty

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