Search Labs Are The Surfers Sandbox

Search Labs Are The
Surfers Sandbox

If you’re not familiar with what a Search Lab is then you should head
straight over to Google Labs, http://www.googlelabs.com and bookmark
the site so that you can check back and get in on whatever Beta
functions they’re allowing you to play with in 2010.

While Google is the search engine king, when it comes to search labs,
the big 3 – Google, Yahoo & Microsoft – all hold strong
positions.

For me, Google is great for the gadgets, Yahoo for SEO and Microsoft
for helping me predict niche hotspots. Talk about a kid in a candy
store…

For the information junkie, these 3 sites are the drug of choice –
Dude, you just gota try it!

Google has this experimental section open to the public so that they
can have their users test out applications, allowing them to weed out
problems and get feedback on how to make it better before it officially
launches.

Now we don’t know what’s on the horizon, but it’s important to check in
frequently so that you can test features that may be limited to a
certain number of people or may be pulled without warning before you
got to try it out.

Here are some past examples of what’s come out of the box for you to
have fun with and utilize in ways that help you reach your target
audience:

Social Search – This cool new feature lets you see results pages that
are in line with what your social circle has created. That circle is
made up of people in your Gmail account – chat buddies, friends,
family, groups and even Twitter and FriendFeed.

Related Links – This is a neat gadget that lets you present a bunch of
relevant pages within your own domain that your visitor might prefer to
go to. Instead of clicking out if they don’t see what they need
immediately, Google helps them find what they do need without them
having to conduct another search.

Google Audio Indexing – Did you know that Googlebots can crawl your
YouTube video and index it based on what it hears you say? Not only can
people find your video through this tool, but they can jump right to
the point in the video where you speak a certain keyword phrase. Many
say this will eliminate text tags in some instances and will force
marketers to be honest about the content of their video.

Google Checkout Store Gadget – This lets you have an online store
without having to know complex code. Use a simple Google Docs
spreadsheet and in under 5 minutes, you’ll have code you can cut and
paste into Blogger, Google Sites, and your own domain with ease.

This helps many marketers who are on a shoestring budget get started.
For example, using Google Analytics lets you analyze the traffic of
your website for free while others are paying an arm and a leg for
similar tools.

While most of this post has show-cased the Google Labs, be sure and
check out the Yahoo and Microsoft Labs as well.

Here are the urls for all 3.
http://googlelabs.com
http://labs.yahoo.com
http://adlab.microsoft.com

I must warn you though, if you are anything like the info-junkie that I
am, you should not go to these sites just before anything you have
scheduled to do. You will emerge from your information overdose 1 or 2
hours later with glassy eyes and saying to yourself over &
over…WOW!

Thanks for checking out the post. I have a video I made a few months
ago on using Microsoft Labs & I’ll post it here later today –
See ya then.

Sincerely,
Steve Dougherty

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