How Valuable Is Free PLR

How Valuable Is Free PLR?

How valuable can free PLR be if it doesn’t cost a cent to own it?  At first glance, free always sounds tempting.  Who hasn’t taken a free sample of snacks at the grocery store or Sam’s Club when they’re giving them out, right?  But admittedly, there are times when free is good and there are times when free takes more work than it’s worth.

First of all, you might ask yourself why it’s free.  Some sites give away free PLR just to get you to join their list – sort of like the grocery store analogy above.  These marketers want you to see the quality of their work, so you get a sample to try out.

That’s fair enough – but you can expect that they will ask for your name and email on an opt in form so they can continue to sell you on their main niche.  That’s just good business. Some people consider that a “cost” associated with free PLR, however.

Be wary of “free” anything: articles, eBooks or reports, audio, or even some simple software.  There is a cost somewhere – even if it is just giving your name and email address.

More often than not, while you don’t pay cash for it – you may end up spending your precious time rewriting a dull or poorly written article or eBook (and we all know your time isn’t free).

Still, if you do have more time than money, even a free article pack that is okay can be quickly fixed up and used.  Also, you can get some good ideas from the articles, which you can spin off into something original.

In that sense, it won’t hurt to take a look at some of it if nothing else but to see if you can makeover an article pack and redo it into an eBook or vice versa – turn an eBook into several articles.  All you expended was your time.

Just don’t let yourself get bogged down in it.  You may end up spending more time rewriting than it would take to have written it from scratch in the first place!  And as the saying goes: time is money.

A good rule of thumb is to limit your time – even go so far as to use an egg timer – when you attempt a rewrite.  That way you aren’t hacking away at something for an hour that might have originally taken 30 minutes for you to write in the first place.

So where do you find free PLR?  It’s as simple as Googling “your niche + free PLR” or just “free PLR” and see what’s out there.  You will likely have to do some weeding so you see what’s worth your investment of time.  But once in awhile you can find some very good stuff that will do the trick just fine.

The main thing to take awy from this is to always re-do the plr content so it has your own spin on it. So whether the free plr content was premium or crap, after your editing, it is to the quality you want without you spending hours doing the initial research.

Thanks for reading and please share your opinion – leave a comment.  🙂

Steve Dougherty

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4 thoughts on “How Valuable Is Free PLR

  1. Nick

    Hey Steve,

    Great information – let me give you some ideas to chew on while putting together free information for the marketplace…

    We’ll look at free information, products or service through the eyes of the receiver – and what level of value they place on the free goods.

    Some “free things” will deliver a high value while other “free things” deliver a low value.

    fore example free pizza = high value … while free hair cut = me running in the opposite direction!

    To change the value on some items you simple need to change the wording – for example – to raise the value, sometimes you can tell the prospect they will receive the goods at our expense – and the value goes up.

    This week only – look like a million bucks and receive a VIP session with our most popular stylist – 100% completely covered at our expense … “while openings are still available.”

    Now the value goes up.

    All of this still applies to PLR – you just need to be a little creative while applying the proper psychology to your offer : )

    Just a few thoughts to keep in mind if you are the one delivery side of the offer.

    Nick Teetzel

    1. Steve

      Hey there Nick,

      Excellent Point! 8)

      It is so easy to forget to see things from the receivers point of view. I think it was Sy Sims that said “An educated consumer is our best customer,” well our Customers are more educated today and savvy than ever before. So in most cases, when they see free, they might easily associate that with the quality.

      So Nick, you are so right in pointing out the psychological aspect of the ‘free’ offer.

      And when I had hair, I would also run AWAY from the free haircut offers 🙂

      Thanks for your fantastic comment Nick – Talk to you soon.

      Steve Dougherty

  2. Nick

    Hey Steve,

    I should also point out…

    Your free stuff always delivers a high value.

    Even after the filtering process – there are very very few emails that I take the time to read … not only do I read all of yours – I actually have an email folder just for you.

    Your information is well received : )

    Nick Teetzel


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