Google Plus 1 Button A Better Understanding
Chances are you’ve already seen the Google Plus 1 button, the little +1 application that now appears next to some websites in your search results. What is it? How will it affect your traffic? What are the SEO implications of this button?
The Google Plus 1 button is basically Google’s answer to the Facebook “like” button.
Its applications are meant to streamline within the Google results themselves. Let’s say you’re in someone’s contact list and they search a particular topic. You’ve already searched that topic and found a good website about it. You took the time to hit the +1 button. Your friend will see your name off to the side of the search result as an annotation that mentions that you liked and approved of this site. The site gains additional social proof, and the friend is a bit more likely to click on through.
Right now it’s not certain how the Google Plus 1 button will affect traffic.
It’s hard to imagine that having a huge number of +1 votes can hurt your site, and it would not be surprising to see Google factor +1 votes into their algorithm.
Google is also talking about using +1 to actually personalize search results. That is, my search results won’t be your search results, because more of my friends recommended one site and more of your friends recommended another.
Such variables might be a bit difficult to predict from a SEO perspective.
They certainly do highlight the increased need for relationship marketing as the web becomes more and more social. Offering outstanding content and being someone worthy of a vote is going to become more vital than ever before if Google’s vision is realized to its fullest extent.
In the meantime, you’ll want to add the +1 button to all of your most important web pages so that you have the chance to receive votes. Google Plus 1 offers a simple cut and paste code that will allow you to take advantage of this feature quickly and easily. In the world of social media one thing keeps becoming clear over and over again, when something’s a hit it is the early adopters that benefit the most.
You don’t want to be left behind.
Will the Google Plus 1 button stick? My Magic 8-Ball says… “It’s hard to say”.
Google’s other social applications haven’t done so well. However, chances seem good. The +1 button appears, ready for clicking, right beside the search result. Billions of websites have already added the Google Plus 1 button. Google has ample opportunity to create dominance for this application simply because it is there every time you search for something. The odds are looking pretty good for that humble little button.
Please let me know your input by leaving a comment and if you liked what I posted, please hit the Google Plus 1 & the Like buttons and let others know.
Thanks so much for checking out my post.
– Steve Dougherty