Getting fresh quality content on your website is important. I’ve posted plenty of articles here over the last several years saying this & giving examples of how you can do this. But maybe you’re confused by the various ways and not sure which would work best for you.
For most people, it’s going to be a choice between three:
The mechanics of the first option are, for the most part, pretty obvious. Writing content yourself gives you absolute power over your content. But then, it takes a lot of time and some skill too. Let’s face it – some people just aren’t good at writing (I am definitely in that group). But this article is going to focus on the other two options, PLR and ghostwriting.
Here are general overviews of what both entail, starting with ghostwriting:
You hire a writer who agrees to write for some form of compensation, usually money.
He is generally paid per article.
The very word “ghostwriter” means that your writer is anonymous. You get to claim the article as your own, and you own the rights to it.
Ghostwriters are often hired at copywriting services, large online websites that provide a kind of brokerage service between ghostwriters and clients.
There are two golden rules in a customer oriented business – getting customers, and keeping them.
Both steps are an art of their own. But what if you could kill both birds with one proverbial stone? Well, you can, and that proverbial stone is PLR.
Since good PLR is content, when you’ve got it, you can use it the same way you use any content. One of the most lucrative and beneficial ways to use content is by offering a free eBook. But an even better way of doing things is to offer a free “email course” in whatever informational topic it is that you happen to have PLR for.