PLR Content Used As Email eCourse
There are two golden rules in a customer oriented business – getting customers, and keeping them.
Both steps are an art of their own. But what if you could kill both birds with one proverbial stone? Well, you can, and that proverbial stone is PLR.
Since good PLR is content, when you’ve got it, you can use it the same way you use any content. One of the most lucrative and beneficial ways to use content is by offering a free eBook. But an even better way of doing things is to offer a free “email course” in whatever informational topic it is that you happen to have PLR for.
Using PLR content for your course material, including text and related video content, you can offer a free course to your visitors that is both high quality and informational. The course is great for your visitors, but it’s also great for you. Why? Because the course is email based – you ask for your customer’s email address, and send them the course material.
With good PLR, putting together a good course is easy and hassle free. And once you have subscribers, you’ll get to keep their email addresses, and tell them about your great offers, services, and products. This way, you can build your email list, and a steady stream of people will probably want to come back to your site over and over again.
Here are some tips for a good email course:
- Make sure you use PLR videos in your course, as well as articles. Not only will this increase the quality of your course, but it will make participants more likely to keep up. In addition, with video content, you will not have to use as much text based information. This will keep your course succinct and interesting, while using fewer resources.
- Do spend some time making sure that each course installment has a common theme, and properly related material. To you, the course may just be a way to get visitors and email addresses. But if you want people to stay with you, you have to give them a reason to. Keeping your material properly organized will let them know that you care about the course.
- Only use high quality PLR. When people see what you will give them for free, they will know that you are a high quality source of information and content. This will give them more reason to keep visiting your website, and opening up emails they receive from you in the future.
When all this is said and done, you will end up with visitors, email addresses, and your participants will end up with help and information. This is the beauty of PLR. While you may not be skilled at generating content, you can offer it to people anyways, while focusing on the business aspect of your project. When used right, everyone leaves happy – especially you.
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– Steve Dougherty